Predictably Irrational by Dan Ariely Written by Leigh Martinuzzi In this book, Dr Dan Ariely, A professor of behavioural economics at the Duke University uncovers why humans are predictably irrational. Every day we are responsible for making numerous decisions and what Dan was intrigued by is that despite our assumption that we are smart logical beings, … Continue reading 649 Book Reflection – Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely